HTC Business Analysis

Introduction High-Tech Computer (HTC) is a company that specializes in the manufacture and sale of smart phones. HTC has its headquarters in Taiwan, China, and offers a wide range of smart phone devices. Over the recent past, HTC has been losing its market share and its revenues have been declining.Advertising We will write a custom essay sample on HTC Business Analysis specifically for you for only $16.05 $11/page Learn More Some of the factors that are attributed to the declining sales include external and internal market forces. External market forces comprise of aspects that are beyond the control and power of HTC. The external forces are competition, technology, economy, demography, and marketing. On the other hand, internal forces involve factors of production that HTC employ in advancing the quality of its products. These factors include land, capital, facilities, and human resources. Proper implementation and application of external and internal factors of marketing would help HTC to improve the quality of its products and meet consumer requirements, and thus retain and improve its market share. Thus, it is against this background that the essay analyzes HTC declining market share, especially in China, describes marketing strategies, and recommends effective marketing strategies. Declining Market Share External and internal market forces have had a major impact on the market niche held by HTC in China and worldwide. Competition has led to increase in the amount of substitutes and complements that consumers choose. Furthermore, most of the competitors offer their products at lower prices than HTC. Technological advancements have also led to increased awareness among consumers about the products, and so, many consumers go for quality, a factor, which compels HTC to upgrade its facilities to meet the required standards. Since the world has been experiencing pronounced changes in the economy, many potential consumers have becom e cautious in their spending habits, as many of them prefer satisfying their essential needs rather than purchasing products from HTC. Shifting demographics and ineffective marketing have also contributed to reduced sales volumes in HTC. Strategies that HTC Employ to Improve its Declining Sales Marketing Mix HTC has a number of strategies, which it applies in improving its performance in Chinese and global markets. Some of the strategies include marketing mix, mergers and affiliations, as well as marketing. Marketing mix comprises of the 4Ps or 8Ps used in the marketing system, which include product, place, promotion, price, people, and brand. HTC employs the marketing mix to increase the level of purchases from its target clients. To meet the requirement of price, HTC has rolled out smart phones that meet the needs of middle class individuals who have since shifted their focus to vendors offering similar or substitute phones that are cheap in terms of price. Therefore, HTC uses the idea of price to outsmart its competitors in the smart phone market, both in China and across the world.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The placement of its products is very important as HTC strives to increase revenues and profits. HTC strategizes its marketing of products in a way that reaches a large number of consumers. The company has segmented its market and diversified its products so that it can appeal to a wide spectrum of consumers, and increase its share of potential customers in the market. In the past few years, HTC has been working on products, which do not only meet customer expectations, but also meet quality standards that compete with products of competitors such Xiaomi Corp and Huawei Technologies. Some of the recent products that HTC released include One Mini smart phone that is 4.3 inches, which the company introduced last month. However, HTC downplays manufacture of products like desktops and laptops because they do not have high returns in terms of profit and revenues. Furthermore, HTC has undertaken effective promotions targeted on the right category of consumers. Mergers and Affiliations To improve its sales and profits, HTC has merged with other firms that provide similar products in China and worldwide. The main aim of affiliations with other companies is to compete effectively with its competitors, including the United States Apple Corporation and South Korea Samsung Electronics Corporation, which are among the largest smart phone companies globally. Affiliations also enable HTC to compete with vendors by collaborating with companies such as Telecoms and enjoy a relatively large market share in China. The importance of affiliations is that it increases the bargaining power of HTC and makes it appealing to potential consumers. Mergers with good and large-scale companies help an organization to amplify its consumer base and make the merged organizations increase their consumers together, and thus, enable them to improve their niche in the market. Affiliation and mergers that HTC apply are undertaken creatively and strategically so that the company ends up with corporations that have good reputation and market share. Since HTC wants to improve its declining sales volumes and market share, it has to merge with companies that will enable it to progress and develop. For HTC, effective mergers and affiliations are good in promoting its quest to attain success in Chinese and global markets. A good example is the case of vendors such as Xiaomi Corp and Huawei Technologies, which collaborated with Telecoms, and are currently enjoying a high market share because of the affiliation with successful organizations. It is, therefore, imperative for HTC affiliations and mergers to be with organizations that have good reputation and market share. Thus, collaborations are instrumental in improving the reputation of the organization and increasing the sale of HTC products.Advertising We will write a custom essay sample on HTC Business Analysis specifically for you for only $16.05 $11/page Learn More Marketing Marketing is very important in the progress of any business. Marketing entails a number of elements that are essential for an organization to progress. In its marketing strategies, HTC has employed the provisions of marketing and is planning to implement them to minimize losses and increase profit margins. Marketing is an activity, which involves creation of awareness and persuasion of potential customers to purchase available products that a certain organization offers. Effective awareness through the right media of communication helps an organization to increase the level of awareness held by consumers concerning its products. Increased customer awareness enhances the willingness of potential customers to purchase and consume HTC products because they are knowl edgeable on the products and their benefits. Additionally, good marketing motivates potential customers to develop an urge of buying the advertised products. Pricing, promotions, advertisements, personal selling, and trade fairs are some of the strategies that HTC uses in its quest to improve market share. HTC has undertaken these strategies in a creative manner so that it can effectively market its products to the correct set of target consumers. HTC is setting prices of its products to be within the purchasing power of the target consumers and at the same time be within the expected budget. In the promotions of the products, HTC employs the right media of communication, which reaches the target consumers. In addition, the objective of advertisements and personal selling is to inform consumers about the nature and quality of the product, while persuading them to purchase the products. This strategy is very instrumental since it enables HTC to reach its target consumers, and in some instances pull out ideas from consumers. Recommended Strategies The following recommendations are very essential for the progress and development of HTC, if the organization implements them accordingly. External Market Forces Competition Competition is a common phenomenon in every marketing industry. Competitors always emerge when they realize that a given good or service is viable and can earn revenue in a given market. Since HTC is a firm, which deals with production and sale of smart phones and other technological products, it experiences competition. HTC cannot dictate the number of its competitors since it is beyond its power and control. Over the recent past, many companies have come up and are currently producing quality products, which meet consumer requirements. These competitors do not only reduce the market share of the existing firms like HTC, but also reduce the amount of revenues that accrue from the sale of their products. Furthermore, competitors are important as th ey increase the spectrum of products that are available in the market for consumers to choose.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Substitutes and similar products delivered by competitors to consumers at relatively lower prices than the ones HTC offers greatly affect the consumer behavior and revenues earned by the firm. HTC should therefore adopt and apply strategies that help in promotion of products in competitive markets. HTC should implement strategies that improve the quality of its products. Market segmentation, improvement of factors of production, and employee training are some of the strategies that HTC should use in developing its products. Good market segmentation enables HTC to identify its prime consumers and deliver products that best meet the expectations of customers. In addition, the organization must improve facilities used in production so that it can enhance product quality, and thus, enable the firm match pre-consumption, consumption, and post-consumption experiences of potential consumers. Employee training is fundamental as it empowers human resources with the relevant skills to deliver quality products that lead to consumer satisfaction and loyalty. Hence, strategies like market segmentation, facility improvement, and employee training to increase the bargaining power of HTC amongst its competitors in the smart phone industry, and hence, aid in curbing the problem of declining sales. Technology Technology is another factor that HTC should adopt in improving its market share because it determines the purchase of goods and service in every market. Technology affects consumer behavior and dynamics. Due to technological advancements, the world has become a global village. Globalization of the world implies that consumers are in contact with other parts of the world, and therefore, gain more information and awareness concerning the nature and quality of products available in various markets. Since technological developments are unstoppable, continuous, and unpredictable, it places firms like HTC at challenging situations because noncompliance greatly affects their pos ition in the market. To improve the demand for its products, HTC should use facilities that meet the required standards. These facilities results in production of goods that comply with modern technological standards and meet the expectations of potential clients. Remarkably, HTC needs to understand that technology is an external force, and that the only option for them is to keep in tandem with the technological advancements. HTC should ensure that its products are up to the expected standards as consumers are highly concerned with utility for their money, product-value, and quality of goods and services that a company delivers. It is only through the application of modern facilities and good human resources who have relevant skills that HTC will be in a position of releasing good quality products. These products of international standards outsmart those of competitors and increase HTC market share in Chinese and global markets. Delivery of products of international standards such as smart phones does not only help HTC to attain consumer satisfaction, but also results in consumer loyalty. Consumer satisfaction and loyalty emanate from trust that consumers develop when they realize that the firm manufactures products of international standards. Economy The economy is an external factor that relates to the financial ability and strength of a state or country. Changes in the economy may be global, as it occurs during economic boom, inflation, or recessions. On the other hand, some changes may take place within the country, as it happens during micro inflation. HTC cannot manipulate the economy to favor its growth as it is beyond its power and control. However, HTC cannot compromise the effects that economy occasions as they greatly determine the increase or decline of the company and its performance. Therefore, HTC has to adjust to changes in the economy so that it manufactures products relevant to the prevailing economic conditions in terms of price and quality . This implies that HTC should operate within its budget, and at the same time must not compromise the quality of products like smart phones. Changes in the economy lead to adjustments if purchasing power and buying behaviors among customers. The changes transpire due to increase or decrease in the level of money that circulates within a given region due to variations in the economy. Thus, during economic boom, consumers may purchase more products at relatively higher prices than during economic recession. Thus, HTC should tailor its products in a manner that best suits the prevailing economic conditions so that it increases the purchase of its products. Product tailoring should be strategic so that product quality remains unaffected by the adjustments on the production costs and expenses. Since the economy is constantly changing, HTC should be responsive, so that it can make adjustments that are in tandem with the economic conditions. Demography Demography refers to factors like ge nder, age, class, income level, education level, and personal values. These factors of demography affect the demand and purchase of products available in the markets. As a firm cannot control population, gender, and other factors associated with demography, HTC needs to adjust its products and match the needs of potential consumers, so that it increases its sales volumes. It is fundamental to understand that different consumers have diverse needs and preferences. Thus, it is likely for people of the same gender to purchase similar products as opposed to individuals of the opposite gender. Additionally, individuals from a given age bracket consume certain products, which may not be similar to those demanded by another age group. Consequently, education affects the level of information that a person has about a product, as well as the willingness to purchase and consume the product. Consumers are dynamic and diverse as they fall into various categories on the demographic scale. Theref ore, consumer demands are diverse and in line with their positions on the scale. For instance, many consumers of HTC products are mostly the young, the educated, and individuals who are conversant with technology. The presence of divergent needs presented by variations in demography implies that HTC has to be creative and smart when designing and pricing its products, so that it matches the requirements of their target customers. Furthermore, HTC should understand ages, education levels, and income levels of individuals in its target market for it to products in line with these demographic parameters. Failure to keep abreast with demographic conditions of a region is tantamount to a decline in the performance of a firm, and thus, HTC has to comply with the conditions. Internal Market Forces High Tech Computer Corporation has the power and control over internal market forces because they are internal factors that form part of the daily operations of the company. HTC has to manipulate its internal factors like the human resources in a direction that best suits its requirements. Training, recruitment, and dismissal of employees are some of the activities that an organization should undertake in the process of improving the quality of its products. Training of employees makes them deliver products of the required quality, while recruitment and dismissals depend on the economic situations of a state. During challenging economic times, HTC needs to reduce recruitments to minimize expenditure that it incurs in paying salaries and wages, but increase its sales volumes. Furthermore, HTC can increase or reduce the amount of space used in production depending on the revenues and costs associated with production. Thus, since HTC has control over these factors of production, it must use them to spearhead its development and increase its market share. To comply with the advancements initiated by technology, HTC needs to upgrade the quality of its facilities and ensure that they are in line with the required international standards. Notably, HTC has the ultimate power of retaining or upgrading its facilities for the success of the organization, as it is vital that the organization improves the quality of its facilities. It is crucial for HTC to understand that modern consumers are concerned with the product quality, which it can provide using facilities that meet the required standards. In addition, HTC has to control the amount of capital to match the prevailing economic conditions. For example, during economic crises, the organization can reduce the amount of capital as a strategy of offsetting its expenditure and maintaining its revenues. Conclusion HTC has experienced declining sales and market share over the recent past. Increased competition, advancements in technology, economic challenges, and changing demographics are some of the factors that have contributed to the decline in sales and market share. Thus, external and internal market forces ar e some of the factors that HTC can employ to curb the problem, since they are the main factors linked to the decline of market share. HTC has set numerous strategies that it plans to use in promoting its sales volumes. Furthermore, the application and the use of external factors like competition, technology, economy, and demography, as well as internal factors like land, facilities, human resources, and capital can effectively increase market share and prevent its decline. This essay on HTC Business Analysis was written and submitted by user Spacker Dave to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Discovery of Biotech Rice essays

The Discovery of Biotech Rice essays U.S. Researchers said that they have engineered a rice plant that can stand drought, cold and salty water without destroying the plant itself. The experimental rice plant has been re-engineered with a natural sugar to yield a more productive plant. And you can be sure that it is edible. Biologists at Cornell University in New York who invented and examined the re-engineered plant over six years are positive that it could help farmers working in coastlines. The transgenic rice utilizes the advantages of trehalose. Trehalose is a sugar that occurs naturally in bacteria, yeast and fungi. It also helps retain the individual cell structure and function during intense environmental pressure that would destroy plants. The Cornell researchers combined two different trehalose that will create E-coli genes to produce a gene they place in the genome of Indian rice varieties. They capped it off with promoter sequences that prepared the plant to increase trehalose production in unfavorable conditions. For example, if the temperature is below average. The outcome was a plant that could survive temperatures as low as 10 degrees Celsius, endure for up to five days without water and thrive in a very salty water. Even in unstressful conditions, the transgenic plant can be more efficient at photosynthesis. It can even enhance its production or crop. They also said that with this strategy, it can also work on other crops such as corn, millet, wheat, soybeans, and sugarcane. With this invention, I think it would be very helpful to us especially to the farmers. With extreme environmental conditions, it could destroy plants. But with this discovery, it can resist extreme heat and cold. We know that we have shortage on food production but with the help of this, we can actually solve our problem. But we do not know yet if it has side effects once we eat this ...

Research paper about social learning theories Example | Topics and Well Written Essays - 1250 words

About social learning theories - Research Paper Example Moreover, scholars advocate for the enactment of fair laws that enhance criminal justice because socialization directly affects development of self. The learning theory examines the stages and processes that lead to acquisition of knowledge, development of self, and the influence of peers to socialization. According to Ryberg (300), the social learning theory recommends different approaches to curbing the rise in cases of crime in the society. For instance, the theory recommends the use of preventive and intervention policies in controlling crime. As discussed in the piece, the theory seeks to devise alternatives for the implementation of policies that are instrumental when curbing crime. Consequently, it is necessary to highlight the implications of fundamental policies that address crime in the society. Albert Bandura, Robert L. Burgess and Ronald L. Akers are scientists who rooted for the development of the learning theory and its application when addressing crime in the society. In his works, Bandura argued that crime resulted from individual’s conformation to their environment. It is a choice that people make when options for survival are limited (Tibbetts 148). According to Bandura, people develop their identity through interactions with external stimuli. Thereafter, conscious development takes place in individuals. The development is in response to the expectations from the society. People choose to behave in a particular way to conform to the expectations of the society (Tibbetts 29). Behaviors results from response instigated by the social stimuli. As a result, behavior affects attitudes of individuals. Bandura adds that formation of identity begins in childhood before proceeding to the later stages of development in life. For example, a child might develop poor sexua l tendencies based on his understanding of societal development. He becomes conscious of the ideals propagated within the society. According

English Essay Example | Topics and Well Written Essays - 1250 words - 13

English - Essay Example Furthermore, scientists are of the view that in addition to humans, mammals and birds also dream. It is believed that the "Rapid Eye Movement (REM)" is a stage that occurs when the human brain is at the pinnacle of its activity a state in which the activity resembles of a state when awake. Rapid eye movement sleep takes place due to the movement of eyes continuously while sleeping. However, dreams may occur during other different times and state of sleep, but they are less memorable or vivid. A Dream can be as long as a few seconds to twenty five minutes long. Individuals are more likely to have either a vague or unambiguous recollection of dreams if they are awakened from sleep during the rapid eye movement stage. According to scientists, an average person has two to four dreams per night, and some may even have up to eight occurrences of different dreams in a night. Moreover, some people are able to dream longer as the time during the night advances. About two hours of sleep are spent dreaming in a full eight-hour long sleep. According to modern research, dreams are directly connected to the unconscious mind. They categorize from ordinary and normal to completely unreal and obscure. They are of different natures that fluctuates from magical to sexual, exciting, fear inducing, or adventurous. What a person sees in a dream is out of the control of the dreamer, laying in effect an exception to lucid dreaming, in which the dreamer can exert some degree of control over his dream. Dream interpretations and opinions regarding the nature of dreams have varied and drifted through the continuum of culture and time. Dream interpretations can be traced as far back as 5000-4000BC. Ancient records of dreams have been acquired from Mesopotamia that are as old as 5000BC, where they were inscribed on clay tablets. People in the Roman and Greek empires believed that dreams held a divine meaning portending the occurrence of an auspicious or

Animal Rights (Just say NO) Essay Example for Free

Animal Rights (Just say NO) Essay Soon children wont be able to own a pet; their kitty or puppy will be taken away. Animal rights are becoming a big issue in society. There are people who are dense enough to think that animals need rights to be protected. Animal Rights are an idealistic scheme that animals have rights similar, or the same as humans. True animal rights activists believe that humans do not have the right to use animals at all. Animal rights activists wish to ban all use of animals by humans. People need animals to live. We use them for every aspect of life. Think of anything in life and animals have helped to make it possible. Nothing that we have was made without the help of animals. The idea that humans should give animals rights and declare them free is ludicrous. How can anyone be brainless enough to think of that? I can understand that people beat animals and torture them; that is wrong.. That is not the case in every aspect of the animal kingdom. Those people should be punished and face the consequence, but animals are the things that make the world-go-round. Animal rights activists support laws and regulations that would prohibit rodeos, horse racing, circuses, hunting, life-saving medical research using animals, raising of livestock for food, petting zoos, marine parks, breeding of purebred pets and any use of animals for industry, entertainment, sport or recreation. Animal rights activists believe that violence, misinformation and publicity stunts are valid uses of funding donated to their tax-exempt organizations for the purpose of helping animals. Arson, vandalism and assault are common tactics used by underground animal rights groups to further the animal rights cause. Groups such as the Animal Liberation Front, which have been classified as terrorist by the FBI, routinely use criminal activities to further their cause. These people are taking their fanatical ideas to the extreme. Some have said things like, babies that are born mentally retarded and old senile people should be put to sleep because they are not needed and only requi re time and money. I believe people that think those kinds of things should be put to sleep. Another event that has taken place to give animals more rights and hopelessly protect them is the spotted owl situation in the northwestern states. Research is beginning to suggest that the spotted owl exists in numbers far greater than was assumed when the extinction alarm sounded. A recent study by the Audubon Society established that roughly 10,000 owls were living in the forests of the northwestern states. In order for the birds to be classified as endangered they need as little as 1,500 left in the United States. With all the commotion over these owls thousands of people are losing their jobs. Animals dont need rights and they dont need people saving them in hopeless situations. How about instead of trying to save and protect all of these animals, why not spend the money and time trying to help out the human race, this would be much wiser and perhaps too smart of an idea for the ignorant environmentalists.

Case Study Samsung Mobile Advertisement Marketing Essay

Case Study Samsung Mobile Advertisement Marketing Essay The following essay will analyse the attached Samsung mobile advertisement, in terms of the type of advertisement, the psychological approach used and the target market to which the advertisement is aimed at. A comparison with other advertisements would also be looked at in order to support the general argument of the essay. Advertising is a pervasive form of communication. Society is bombarded with paid-for messages from the morning they wake up until they go to bed at night. Advertisements appear on television as consumers watch their favourite weekly shows, on billboards as they commute to work, in magazines and newspapers as they read an interesting article, on radio while they listen to the music of their choice and on the internet where they communicate with their friends far and wide, advertisements appear wherever humans are present. It is estimated that the average consumer is exposed to more than a thousand images a day. (Tellis, 2004:3) Thus advertisements impinge on consumers awareness and can greatly affect their thoughts, beliefs, actions, attitudes and decisions, making advertising an extremely powerful tool for communicating to the general public. Many people in society make the assumption that advertising is only done by corporations in order to sell their products to consumers and make quick money off it. These individuals also believe that advertising is an accident of the free market system, an evil force that consumers have to endure for the sake of free speech in our capitalist society. However in reality, advertising is a vitally important force for many reasons. (Tellis, 2004:3) Advertising firstly creates fierce and healthy competition between corporate organisations. In a free capitalist market companies constantly competes with each other, offering potential customers better quality products or services at lower prices than their rivals. Companies make use of a brand image to represent a consistent level of quality at specific prices. Corporate organisations then use advertising to communicate to potential customers what these brand names represent and what the particular prices are and where the consumers can find the products or services. (Tellis, 2004:4) The various forms of advertising enable companies to communicate to the potential consumers promptly and efficiently as needed, thus making advertising an essential tool in the workings of the free capitalist market. (Tellis, 2004:4) Secondly, companies make use of advertising as a primary tool to communicate to customers about new or improved products or services. Since the beginning of the Industrial Age during the 19th century, the quality of consumers lives has greatly improved primarily due to the availability of new or improved products or services. (Tellis, 2004:4) The great vitality of most free capitalist markets rests on the ability of companies to market and sell these new or improved products or services to consumers. In order to do so, corporate organisations need to communicate to potential customers and inform them of the current innovations at hand and to persuade them of the values associated with these innovations. Advertising thus becomes the primary tool corporate organisations use to achieve this task, while at the same time ensuring the vital functioning of markets for new or improved products or services. (Tellis, 2004:4) Advertising thirdly provides major support for media in any free market economy around the world. Several forms of media including broadcast television, satellite television, magazines, newspapers, and most of the internet, reach consumers mainly free or way below cost. The reason for this is that advertisers pay media companies to display their advertisements. The media companies in turn do not have to charge customers the full cost of the chosen media. As such, advertising subsidises the chosen media. Consumers primary form of information and entertainment comes from the media, thus advertising helps improve and maintain the free flow of information and entertainment to society. (Tellis, 2004:4) Fourthly, advertising as an industry in itself is enormous. Total expenditures on all forms of media for the year of 2007 stood at $385 billion worldwide. (Wikipedia, 2010) The advertising industry employed over 300,000 professionals in over 21,000 companies at the turn of the century with growth in employment projected to rise to 32% compared to 15% of other industries. (Tellis, 2004:4) The fifth and final reason for the vitality of advertising to the free capitalist market is that, the public subsidises advertising expenditures. Advertising expenditures in many free market economies are tax deductable. This means that corporate organisations can charge these expenditures as costs of doing business in order to reduce their pre-tax profits. In Layman terms, the general public pays for a small fraction of the cost of advertising that is equal to the advertisers marginal tax rate. (Tellis, 2004:4) Advertising can take the form of various mediums. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes (logo jets), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles, the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an identified sponsor pays to deliver their message through a medium is advertising. (Wikipedia, 2010) The attached Samsung Mobile advertisement is a form of press advertising. Press advertising is form of advertising that utilises newspapers and magazines as a tool for communicating to potential consumers. These encompass either a very broad readership base such as major national or international newspapers and magazines to a more narrowly targeted readership base such as a local newspaper or magazine. (Wikipedia, 2010) The use of a textual based advertisement is a major reason behind the use of press advertising as medium, it makes it essential. The viewer or consumer requires a certain amount of time to read through the advertisement and then to process the given information on the Samsung Mobile advertisement. If Samsung Mobile used a billboard as a medium to advertise the attached advertisement instead of the preferred press advertising medium, the given information of the advertisement would be lost or misinterpreted by the viewer or consumer, as not enough time was spend on the reading of the information in the advertisement. Thus the message or purpose of the advertisement would be ineffective. The use of press advertising as a medium to communicate to potential customers would also render itself more cost effective than the use of television or billboards as a medium. In the corporate environment, advertising would either adopt a rational or emotional psychological approach in order persuade a potential customer in buying the specific product or service, or in certain cases both approaches would be utilised. The attached Samsung Mobile advertisement uses the emotional approach successfully to grab the attention of the viewer or consumer. Emotional advertisements can utilise the three most common components, namely; arguments, emotions and endorsements. Arguments are appeals that persuade the consumer with the use of evidence or force of logic. An emotional approach would persuade the consumer by arousing certain emotions, such as anger or love. Endorsements on the other hand utilises the use of a lay endorser, an expert in the field or a celebrity who vouches for the effectiveness or quality of the product or service either by claim or association. (Tellis, 2004:23) Of the variety appeals that companies can use to advertise, the emotional approach would be regarded as the most effective form of persuasion for a number of reasons. Emotional appeals are firstly more interesting and can more easily cut through the clutter and grab the attention of the consumer than other forms of appeals. Secondly, emotional appeals require less attention by the viewer or consumer. Thirdly, emotional approaches are far more vivid and easily remembered than other appeals. Fourthly, an emotional approach contains far less counterarguments, thus resulting in less resistance from the viewer or consumer. The fifth and final reason why an emotional appeal is more effective than other appeals is that it evokes a more immediate action by the consumer. (Tellis, 2004:23) The attached Samsung Mobile advertisement effectively utilises the emotional psychological approach or appeal with the use of a textual based advertisement. The text used in the advertisement reminds the viewer of reasons why he or she unfortunately cannot join their family and loved ones during the festive season, for reasons such as having to work during the festive season or living far away. The text or information contained in the advertisement are written in a hand-style format in order to create a more personal touch or feel to the advertisement and to engage with the viewer at such a level. Certain words are also circled and underlined to emphasise the importance of these specific words relating to time that could be spent with the viewers family during Christmas. Hand drawn illustrations for example like snowmen, reindeer and turkey dinners are used to enforce the text based information by creating a festive feel and a personal emotional touch of previous festive times. An essential component for effective advertising is the ability to understand the selected target market for the specific product or service. Knowledge or information regarding this matter can be achieved by the company involved utilising a process called market research. The main purpose of market research is to have a clear understanding who your target audience or potential customers are. A target market consists of those individuals or specific groups that have common characteristics or needs which the participating company can satisfy with their products or services. The goal of market research is to develop a profile of the potential consumers with the use of gathering information through a comprehensive study of demographics and psychographics. (Jinnet et al, 2006:19) The term demographics refers to the statistical information gathered regarding sex, age, ethnic background, occupation, education, income, family status and geographical location. Sex is an important element regarding market analysis, as traditional buying patterns are ever changing, for example, not only men go fly-fishing. Age distribution dictates certain trends associated to a specific age group. Ethnic differences would indicate specific product preferences, language differences and population shifts. (Jinnet et al, 2006:20) Population distribution would help the specific company involved to create a better understanding of the size and location of the target market. Trends indicate that people are moving to the cities suburbs at increasing speeds. The family status of a target market has changed in the past decade with two new distinct groups emerging, single people living on their own and unmarried couples living together. Education, occupation and the level of income are othe r demographics to be considered in a target market. Specific educational level points to a change in product or service preferences. (Jinnet et al, 2006:20) Target markets are can also be defined as psychographics. Psychographics refers to the specific lifestyle, personal behaviour, self-concept and buying style. These factors are just as important as demographics as they can indicate why consumers buy and use certain products or services. The lifestyle factor refers to the consumers manner of living and involves personal characteristics, interests or activities. Personal behaviour is attached to the specific values of the consumer, which can be linked to the consumer being sceptic or cautious. The term or factor of self-concept refers to how the consumer views themselves or how they would like to portray themselves towards the public. Self-concept is strongly linked to the demographics of location, family size, income level and occupation. The buying style of the target market is crucial to the success of the advertising campaign of a company. Elements such as how often does the consumer buy the product and/or what the reasons were for buying the specific product or service. Trends show that new products are normally bought by adventurous and open-minded consumers rather than less adventurous individuals. (Jinnet et al, 2006:21) The attached Samsung Mobile advertisement targeted a specific target market that can be associated to young professionals. Young professionals aged between 21-30 years of age, which live mostly on their own and are adventurous enough to leave the comfort zone of living near their family or loved ones. Individuals that are educated, career driven and have a disposable income in order to buy the latest Samsung mobile phone in order to communicate with their family during the festive season. If comparing the attached Samsung Mobile advertisement to other existing mobile advertisements, one can observe the use of either the emotional or rational psychological approaches to sell a similar product. The Sony-Ericsson C905 advertisement utilises both sexual emotions and rational appeal, combined by the fact that the advertisement was the first of its kind to ever use a photograph taken by a mobile phone camera and not a professional stand-alone camera. (See attached Figure 1) Figure Figure The Sony-Ericsson W705 uses a rational approach to advertise the mobile phone main selling ability crystal clear sound. An inner city environment covered in egg containers are used in the advertisement to indicate that the sound produced by the mobile phone is as perfect as a recording studio used for professional artists. (See attached Figure 2)nokiastring.preview.jpgSoundproofCityDowntown.preview.jpgsony-ericsson-c905-mobile-phone-ad-campaign-a-world-first.bmp Figure The Nokia mobile phone advertisement utilises a rational approach to indicate chaos, but with the help of this specific Nokia mobile phone the consumer will never get lost as it has the function of GPS (Global Positioning Service) used instead of a traditional road map, the GPS function on the mobile phone can give the user directions to their final destination, thus making the consumers experience easier and more enjoyable. (See attached Figure 3) In conclusion, the above essay effectively analysed the attached Samsung mobile advertisement, in terms of the type of advertisement, the psychological approach used and the specific target market to which the attached advertisement was aimed at. Varies comparisons was made to other existing mobile phone advertisements and their respective psychological approaches identified.

Children vs. Authority: Rebellious Attitudes

Children vs. Authority: Rebellious Attitudes to Avoid Societal Expectations Children's literature has an extremely influential way of shaping a child's outlook on life. When children read stories, they often relate to the characters on a very personal level, whether the character is polite and kind or rude and bratty. The plots of children's stories can influence generations of children in negative and positive ways. For over one hundred years, one of these influential texts is still J. M. Barrie's Peter and Wendy, which originated as a play.The main character, Peter Pan, is a boy ho lives in Neverland and refuses to grow up. He lives by his own rules, with no parental guidance to help him learn right from wrong. The same concept is depicted in Harriet the Spy by Louise Fitzhugh. Harriet, an eleven year old aspiring writer, creates her own rules for being a child rather than conforming to societal expectations. In a book written by Colin Heywood, the historical expectations of childr en are explored with the conclusion that the expectations of children will continue to change over time, and Heywood is in hopes of this becoming a positive change.During the transition period from child to adult, many children rebel against authority figures, including parents or institutions. In Peter and Wendy and Harriet the Spy, the main characters rebel against authority in such a way as to defy social order. Living in Neverland, Peter refuses to mature and wishes to remain a boy forever, while Harriet could careless about conforming to the typical social requirements of her gender. Heywood discusses the gradual societal changes inflicted upon children from before the writings of J. M. Barrie to current novelists today.Both Peter and Wendy are strong examples of children who oppose parental authority fgures in order to resist the social normalities which proceed adolescence. Barrie's character of Peter Pan opposes all authority in Peter and Wendy, however, the parental fgure o f Neverland -Captain Hook- is the one authoritarian fgure in Peter's fantasy which he cannot escape. The plot seems to thicken as the story continues, and their is major friction between the two characters: Peter avoids authority while Hook demands it. Peter interacts with parental authority throughout the novel, beginning with the Darlings.He frequently listens to the stories Mrs. Darling tells in the nursery, yet will not commit to the idea of parents and the rules that come along with them. He instead encourages Wendy, Michael and John to fly to Neverland with him, enticing them with â€Å"mermaids† and â€Å"pirates† (Barrie 97-100). This enticement is a depiction of Peter avoiding authority; he is encouraging the children to rebel and leave their parents for a fantasy island with no rules. A second example of Peter resisting authority is his interaction with Captain Hook in Neverland.Hook represents the dominant adult authority in a fantasy land with no ules, ther efore, Peter and Captain Hook are polar opposites in the story. Peters constant opposition to boyhood leads to Hooks death to the infamous crocodile. Through Peters defile of authority to both parental fgures in the novel, he is avoiding the social structure which occurs in ones growth from child to adult. Besides blatantly stating â€Å"l always want to be a little boy and to nave tun,† Peter Pan continuously suppresses the idea of parental guidance or any type of authority (Barrie 92).Peter does not want to participate in the normal milestones of life, nstead, he wishes to stay a boy forever. He is constantly avoiding rules, adults, and any concept of responsibility expected from him. Although Peter demonstrates many qualities of a young man, especially with his leadership of the lost boys, he continuously defies the social normalities which follow adolescence. In an article written about J. M. Barrie, it states that Peter and Wendy stand out from other works for its use of â€Å"childhood innocence, the island as a retreat from society, separation, the fantastic, and the need for social order† (Schoenberg and Trudeau 2).Social order s a reoccuring theme in Barrie's novel; the evident lack of social order emphasizes the evident need for it. When Wendy travels to Neverland with Peter she begins feeling romantically inclined towards him, however, Peter does not return the same emotion. He is incapable of romance, as he is not a man nor wishes to be one. He demonstrates authority himself, yet will not accept it from others. With the control of his own fantasy in Neverland, Peter eliminates any possibility of having a father and instead takes on the role as he sees fit.

Choose To Have An Abortion Essay

Abortion, a word you have all heard or said. It is a word that has been in conversations and debates across the country. There is the pro-life side, and the pro-choice side. Abortion is a choice for women, not the government. Women today have the choice of self-determination, to determine whether or not they want to bear children. Religious leaders are trying to abolish the idea of separation of church and state by influencing the government into making a law that favors their religion. The government should not be influenced by these religions if they want to remain constitutional. How would you feel if you were a woman who has been unexpectedly impregnated and all of a sudden, you would have to drop everything you have done in your life, school, and work? How would your friends and family react to this? What would happen to your social status? This is the dilemma many women face who have had an unwanted pregnancy. Children have been born into homes that were not expecting a baby or unsuitable homes where the parents live in poverty. Children born into unsuitable homes will frequently have social, physical and mental problems. Whether the parents don’t have enough money to support the child, or there is an abusive parent, the child will be damaged and wont have a proper upbringing. â€Å"Unwanted children are [also] more likely to commit crimes.† If the child was expected and was planned, most likely the parents will take the proper precautions in having a baby, such as getting financially situated and having a nice home in a good neighborhood. Abortion can be very necessary in special cases. Consider this: a 12-year-old girl is walking home from her school, and she is raped. After a doctor’s checkup, she finds out that she is pregnant. This is a twelve-year-old girl, should she have to have a child when it wasn’t even her fault? She would have to care for this baby her entire life. But in this day and age, there is the choice of abortion. She and her family could take advantage of modern technology to save their daughter’s life. She could just put it up for adoption, right? Wrong. This poor girl would have to endure labor, and then the child would have to endure growing up without his or her real mother. There are also many problems with adoption. Adopted children will always have emotional issues concerning being adopted and dealing with the fact the parents they thought were their biological parents actually aren’t. Adopted  children frequently grow up to be problem teens and adults. So if adoption is your anti-abortion, then there are more complications than you thought. Abortion doesn’t stop with the legality issues. Abortions will still happen, whether they are legal or not. The problem is that these â€Å"back-alley† abortions are extremely unsafe. In past years, thousands of women have died from illegal abortions. The women who died were simply trying to practice their right to self-determination. The cultural and religious views of abortion continue to be an extremely heated debate. The Roman Catholic Church, Hinduism, and Buddhism teach that the soul enters the body at or before conception. Whereas Judaism, Islam, and–of course–Atheism, say that â€Å"the fetus is not yet a full human being, and thus killing a fetus is not murder.† The Roman Catholic Church is one of the most vocal of the religions. They say abortion is terminating a human life, but the other side disagrees. Now religious leaders, especially those from the Roman Catholic Church, are attempting to make their beliefs into laws for the entire country. They are attempting to abolish the law of separation of church and state, written in the Constitution. They say, that since most of the country believes that abortion is wrong, that means the other religions, that don’t believe that, should believe it anyway. They are disregarding the fact that they aren’t the only religion in the United States. Another idea in the Constitution is the right to life, liberty, and the pursuit of happiness. If women have those constitutional rights, that means they have a right to have a life, and be happy. If being happy means not having a child, then their right is to have a choice of abortion. One other idea that an amendment to the Constitution states is the right of privacy. The fourteenth amendment says that a citizen has a right to privacy, or the right of a woman to terminate her pregnancy. Any law that makes abortion illegal violates the Due Process Clause of the fourteenth amendment, and therefore is unconstitutional. This idea was stated in the  Roe v. Wade decision. In conclusion, abortion should remain legal. Abortion should be a choice. Abortion should not be up to the government or any religious leaders; it should be a choice for the woman. The woman that has an unwanted pregnancy should decide whether she is able to support a baby, and whether she is able to provide a safe environment for a baby. To make abortion illegal, would be taking away a woman’s right to privacy, and her right to life, liberty and happiness. Just think about what you would do in a situation where you had an unwanted pregnancy that directly affected you. Keep thinking about the women out there that would have to raise a child under horrible conditions like poverty and abuse. Think about the children that would grow up in an unsuitable home, who do one thing wrong, and get persecuted by the government that could have saved their life. The government has a choice to make: A choice whether to listen to the religious leaders demanding that abortion is wrong, or to listen to the women and children who would be affected by this law. You decide whether you think abortion is killing a baby–or saving a life.

Dental Clinic System Essay Example

Dental Clinic System Essay Example Dental Clinic System Essay Dental Clinic System Essay 1. Problem Definition The Dental Clinic wasn’t not that modernized, they didn’t have a system, which can help them on faster and accurate access in all of their records according to every transactions they had every day. Including to this problems are the manual record keepings, scheduling of every patient’s transactions, billing and payments, revenues and expenses of the clinic and lastly the reports of monthly transactions that occurred and the progress of the Dental Clinic. 2. Major Objectives The major objective would be the existence of a system which could be helpful to both users and clients as well. A system which could fulfill or solve every problem that was listed and everything should probably work well, that will help the dentist or the clinic to record all of the transaction made by them, to compute all of their expenses, to record their bill and all of the outside payment and to make every transaction’s accurate and useful on both sides and the existent of a new and modernized Dental Clinic. 3. Conceptual Model 4. Scope or the Study The scope of this study will be more focused on the problem and major objectives of the Dental Clinic itself. Where we can conduct a study and interview about the Clinic and to summarized and create a solution in the end. 5. User Beneficiaries The Dental Clinic’s beneficiaries would be their patient’s or clients that will undergo on a dental check up. It will also help the user for the faster process on every transactions and to avoid the lost of records and forgotten schedules or appointments of the clinic. 6. Nature of the Study

Free Essays on Implementing School Uniforms

Implementing School Uniforms â€Å"A child was brutally beaten today when he fought back against another student who tried to steal his brand new sneakers.† This is a headline that is becoming all too familiar to us. In the past few years, city schools have had a number of serious problems concerning students being ridiculed or being attacked simply because of their attire. School used to be a safe place for children to learn during the day. Students should not be afraid to attend school, but often that is the case. They have to live with the fear of being hurt or ridiculed by the other students that deem them to be different. Many times in our society the class structure is often exposed through material items. Children are often shielded from this, but it becomes evident in the clothes they wear to school. Whether it is a rich kid who finds himself in danger for having more, or a poor kid who is ridiculed for not having enough, this is a problem that needs to be solved. School officials in many city sch ools have begun to regulate this problem by making it mandatory that the students wear uniforms. This is a valid solution to a problem that many times prevents children from receiving a proper education. Uniforms should be implemented to prevent these circumstances, which have an enormous affect on the educating process in our public schools throughout the nation. When you hear about the violence that plagues today’s schools, uniforms are usually the first applicable solution to the problem. Uniforms continue to be an upcoming issue in the minds of school officials, parents, and even the President. In the article titled, â€Å"Uniforms, Expulsions Not Just for Private Schools† it states that; President Bill Clinton promoted uniforms in public schools in his State of the Union Address in January or 1996, when he praised them as â€Å"a way to promote safety and discipline in schools†. Clinton also stated: I challenge all our schoo... Free Essays on Implementing School Uniforms Free Essays on Implementing School Uniforms Implementing School Uniforms â€Å"A child was brutally beaten today when he fought back against another student who tried to steal his brand new sneakers.† This is a headline that is becoming all too familiar to us. In the past few years, city schools have had a number of serious problems concerning students being ridiculed or being attacked simply because of their attire. School used to be a safe place for children to learn during the day. Students should not be afraid to attend school, but often that is the case. They have to live with the fear of being hurt or ridiculed by the other students that deem them to be different. Many times in our society the class structure is often exposed through material items. Children are often shielded from this, but it becomes evident in the clothes they wear to school. Whether it is a rich kid who finds himself in danger for having more, or a poor kid who is ridiculed for not having enough, this is a problem that needs to be solved. School officials in many city sch ools have begun to regulate this problem by making it mandatory that the students wear uniforms. This is a valid solution to a problem that many times prevents children from receiving a proper education. Uniforms should be implemented to prevent these circumstances, which have an enormous affect on the educating process in our public schools throughout the nation. When you hear about the violence that plagues today’s schools, uniforms are usually the first applicable solution to the problem. Uniforms continue to be an upcoming issue in the minds of school officials, parents, and even the President. In the article titled, â€Å"Uniforms, Expulsions Not Just for Private Schools† it states that; President Bill Clinton promoted uniforms in public schools in his State of the Union Address in January or 1996, when he praised them as â€Å"a way to promote safety and discipline in schools†. Clinton also stated: I challenge all our schoo...

Project Portfolio Management Term Paper Example | Topics and Well Written Essays - 5000 words

Project Portfolio Management - Term Paper Example The researcher states that for an efficient and effective analysis of the process of Project Portfolio Management (PPM) the balance scorecard is part of this process. This is so since it is the balance scorecard that helps in monitoring organizational projects in order to ensure that the projects are in line with the mission, vision, and the overall goals of the organization. It tries to quantify these objective and goals so that they are measurable. In general, the balance scorecard balances the project so that it becomes successful. The processes of PPM analysis always follow a given systematic order or steps. The following are the steps involved in the analysis of the PPM. The first and foremost thing that one must subscribe to before he begins the project is the submission and request for projects. It involves considering projects that are of essential strategic importance to FCC. The stage requires that it is imperative to submit projects that are radar screen incorporated. It m ust be noted that it is at this stage that pay offs are done. This is important as it ensures that: Major threats or risks that might be experienced in the project are fully done away with through strategic alignment and integration; it also ensures that enough resources are set aside for the project therefore ensuring a successful project completion. It also balances off portfolio projects and finally, it ensures that the best practices are applied in the management of the project; this further ensures successful completion of the project.... Remember the projects are always placed in something like a quadrant after which priority is given to each project. The following formula can be used in project prioritization; Strategy +return- risk= project prioritization result (Norrie, 2010) The next stage is the project registration. After the prioritization has been made on projects, what follows is the project registration. This is always important as it makes the project to be official in nature. Registration is always done in the order of priority. (Norrie 2010) The next stage is the project activation. This is also important as it seeks to bargain for the approval and allocation of resources to a particular project depending on the amount of the resources that the project call for. It also links the project to the major projects and sets budgets for the projects. The next stage is the project completion and execution. This is done in order to monitor and measure the performance of the project; it marks the last stage of PPM process. Before we can look into the PPM processes available, it is first important to understand what models are and why they are vital in PPM. In relation to PPM, a model can be defined as a well-programmed mathematical tool that can be used to systematically determine the areas of interest in a given project. A computerized program can be used to determine the value worth of any given project before it is selected. Models are always important as they can be used to create solutions that are beyond human power; research shows that â€Å"human beings have very limited information processing skills and often make errors or are sometimes biased when making choices. However, they are good at creative skills and they can generate more alternatives. Though models are good as they

INTERNATIONAL BUSINESS Essay Example | Topics and Well Written Essays - 2250 words - 1

INTERNATIONAL BUSINESS - Essay Example Other mergers leads to successful results. There are various debates about mega-mergers which involves mergers of businesses worth above $20 billion. Mega-mergers have people who are sceptical about it whilst others are very positive about it. This paper examines the dominant arguments and debates about mega-mergers in the world of business today. It would involve a critique of the different arguments for and against the practice of mega-mergers in the current dispensation. The report would contrast various debates and ideas relating to them. â€Å"Most deals in 2013 will probably be fairly small, designed to strengthen or fill a gap in the buyer’s existing operations. These are known as â€Å"plug and play†. Transformational megamergers grew rarer in 2012, with only four deals topping $20 billion. That was the same as in 2011, and fewer than in each of the three previous years.† (The Economist 09/02/13) AT Kearney argue in the seminal article ‘Merger Endgames’ that global level mega-mergers are inevitable as part of the cycle of consolidation and concentration in globalising industries where firms seek to gain leverage and accelerate their presence. In contrast Ghemawat & Ghadar (2000) take the position that business leaders need to look away from mergers and be more innovative in their approach to international business. As seen from the cases in seminars, cross-border mega-mergers can be very successful or unsuccessful. Research consistently shows that the majority either fall short of their initial aspirations, lead to reduction in total shareholder value post-merger or even demerge and divest in extreme cases. Despite this, there has been a merger wave on an unprecedented scale up to 2007 and it isn’t as if the emergence of global industries and corporations is at an end. You are required to critically evaluate the arguments of the pro-merger and anti-merger schools and take a conclusive position on whether global